Online Ads: Have you ever noticed that as soon as you search for something online, ads related to that thing start following you on every platform? Whether you’re scrolling through Instagram or opening up Google, the same products appear over and over again. This is not a coincidence but a well-thought-out strategy of digital marketing.
psychological game of marketing
Advertisements appearing on social media keep reminding you that you were thinking of buying something. Companies deliberately show such colourful, attractive and attention-grabbing advertisements so that the need for that product arises in your mind again and again. Its only purpose is to convince you to buy.
Cookies
Whenever you search something new on Google, the Internet saves your choice in the form of cookies. These small data files track your interests, search history, and online behavior. For this reason, later advertisements related to the same thing start appearing on different sites because the Internet already knows what you want.
Shared data and larger networks
Google, Meta, Instagram and many apps are part of the same big digital network. Sometimes data related to your online behavior is shared between these platforms. The result is that once you search about something, advertisements related to it keep appearing again and again.
The interconnected world of apps
Almost all apps are connected to each other in some way or the other. These apps not only note down your likes and interests but also estimate how much you can spend on different types of things. On the basis of this data, only those advertisements are shown to you in which you may be interested.
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