YouTube: In today’s digital era, YouTube is no longer just a platform for watching videos, rather it has become a major source of income. Every new creator asks the same question that how much money does YouTube pay for getting 1 crore views. Many types of claims are made on social media but the truth is a little different. Let us understand the complete account in simple language.
How does YouTube make money?
First of all, it is important to know that YouTube itself does not pay money to creators through advertisements. Earnings are generated when an ad plays on your video and viewers watch or click on it. This is called Ad Revenue. Factors like CPM and RPM play an important role in this.
What do CPM and RPM mean?
CPM means Cost Per Mille, i.e. how much money the advertiser pays for 1000 views. Whereas RPM means Revenue Per Mille, that is, how much the creator actually earns on 1000 views. CPM is generally low in India, hence RPM is also seen less as compared to foreign countries.
How much money is earned on 1 crore views?
If we talk about India, then generally one can earn around Rs 8 lakh to Rs 25 lakh from YouTube on 1 crore views. However, this figure is not fixed. The earning of some channels is less than this, while some are even more than this. If your content falls in a high value category like finance, technology or education, then your earnings can increase.
On what factors does income depend?
YouTube’s earnings do not depend only on the number of views. The length of the video, location of the audience, number of advertisements and engagement on the video also matter a lot. If your video gets more views from abroad, your earnings can be much higher.
AdSense is not the only source of earning
Many big YouTubers do not depend only on advertisements. Brand deals, sponsorship, affiliate marketing and membership also generate good income. Many times the money received from brand deals is more than from AdSense.
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