The popularity of Apple Watch has seen a decline this time. In the year 2024, the sale of Apple Watch has decreased by about 20%. This information has been revealed from the new report of market research company Counterpoint. Let us know that in the year 2023, sales fell by about 10%.
According to the report, there are many major reasons behind this decline of Apple. The most important thing is that no special changes were made in the new Apple Watch models. Due to this, people’s interest in them has reduced. Especially Apple Watch Series 10 ($ 399) did not get much response in markets like America, because now the customers there do not want to spend much on smartwatch.
At the same time, the sales of smartwatch of companies like Huawei and Xiaomi have increased compared to Apple. That is, the rest of the brands are doing better than Apple at this time.
Upcoming models can be expensive
Another big reason is the problem of tariff (fee) between America and Vietnam. Most of Apple’s watches come to America from Vietnam. If there is no discount on tariffs, then the price of these watches in America can increase further. An APPLE analyst said that the customer will have to bear the burden of these increased prices.
Growth still in some places
However, the sales of Apple Watch have increased in two places despite the decline in the whole world. India, where people still remain interested. Children’s smartwatch, which was the only increasing segment in 2024.
What is the solution?
Counterpoint believes that if Apple has to increase the sale of its smartwatch again, it will have to bring some new changes in his Watch SE and Watch Ultra models. Also, in design and features, something new has to be brought that can attract customers again.
While the smartwatch market is moving forward on one side, this year was not special for Apple. Now it has to be seen what new steps the company takes further. Do you also use Apple Watch or prefer the smartwatch of another brand?
