These days Mahaparva Mahakumbh of faith is going on in Prayagraj, Uttar Pradesh. This fair, which started in January, will run till 26 February and during this time, crores of devotees will take a dip in the holy confluence. This fair, which comes after 144 years, has also become a big opportunity for the influencer and so far crores of posts related to it have been uploaded on social media. Come, let’s know about this in detail.
Most posts uploaded on Instagram
According to the platform Qoruz, which monitors the influencer marketing, 1.2 crore posts related to Kumbh have been uploaded on social media till 12 February this month. More than 50,000 creators have uploaded them. Of these, about 91 lakh posts have been uploaded on Instagram alone. Of these, there are 3,000 such posts, which have been sponsored by big brands like Campa, State Bank of India and Bingo of Reliance.
Brand back back after stampede
It is very difficult for brands to make content for brands amidst the crowd of millions of people. Influencers are also engaged in this work, but on January 29, the stampede has increased their difficulties. In fact, many big brands have pulled back from their campaign after a stampede, while many influencers say that due to the will of the brands, it has become difficult for them to make branded content. Many times these brands demand such content, which is not easy for the influencers to shoot.
The biggest challenge before the influencers
Despite the difficulties to go from one place to another amidst the huge crowd, the creators are facing a big challenge about the money. According to reports, the rate for content has been reduced by 30 percent for the last few days and many brands want to work at about 80 percent lower rate. Apart from this, the hands of low subscribers are also remaining empty.
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