YouTube AI Feature: YouTube has introduced a new artificial intelligence based tool for its premium subscribers, with the help of which users can now create playlists by just specifying their preferences. This feature is gradually being made available on both iOS and Android platforms. Its purpose is to make the experience of listening to music easier and more personal.
No more wasting time searching for songs
Often people spend a lot of time in finding the songs of their choice or arranging them in the right order. This hassle is eliminated with the new AI playlist generator. The user just has to type or speak a few words such as mood, genre or a particular type of music. After this, YouTube’s AI itself prepares a custom playlist of songs on the same basis.
AI experiments have been done before
YouTube has already tried using AI in music. In July 2024, the company had tested a feature in which users could create a radio station of their choice by giving a text prompt. The new playlist generator is said to be an improved version of the same idea, which has now been rolled out more broadly to premium members.
This is how this feature works
Premium users will have to go to the Library section of the YouTube app and select New option where the option of AI Playlist will appear. Here they can enter their choice through text or voice. For example, one can mention house mix, indie pop, 90s Bollywood songs or any specific mood for a chill party. Within a short time, AI prepares a playlist according to the same description.
New strategy with increasing race
Competition is continuously increasing in the world of music streaming. Platforms like Spotify, Amazon Music and Deezer have also introduced AI based playlists and radio features. In such a situation, this step of YouTube is being seen in the direction of making its premium plan more attractive. Recently, the company has also started testing to limit the availability of song lyrics for some free users.
Google, which is the parent company of YouTube, is now paying special attention to subscription services. According to recent figures, Google has millions of paid subscribers on various platforms, which also includes YouTube Premium. AI playlist generator is considered a part of this strategy to provide more value and personalized experience to the users.
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